Hello! I am Sundus Umaid, a Full Stack Designer with strong background in Branding, UI/UX Design and Front End Development.

I believe in solving complex problems with minimal design and a great user experience.

Started my self-taught career as a web designer in 2005. Over the next decade I continued to explore further by working with some of the most prestigious brands, agencies and startups. During this period, I worked with distributed teams of engineers and strategists in a highly collaborative environment to ensure the best visual experience throughout UX process from conception to launch.

Company: SeamlessCMS



Seamless is Australia’s fastest growing government CMS. As a lead designer, I worked closely with product and engineering team to create a design language that could define consistency across all products mainly OpenCities and OpenForms. I also created themes for some of their renowned clients like Judicial Council of California and Grand Rapids.

UI/UX Design Sketch InVision Iconography Accessibility

Startup: Exit Bee


Exit Bee

Exit Bee is a powerful conversion rate optimization platform that provides Exit Intent tools and technology. My responsibility was to improve the product UI/UX and create various designs for exit intent popups.

UI/UX Design Sketch Adobe Suite InVision HTML5 CSS3/LESS Responsive Design Git

Startup: Vulcun



Vulcun is a Silicon Valley based fantasy eSports startup, which is now officially TwitchAlerts. I thoroughly enjoyed working in a fast pace startup environment and iterative design process. I wore multiple hats and worked both as a designer and front-end developer for their multiple online games.

UI/UX Design Adobe Suite InVision HTML5 CSS3/LESS Bootstrap Git

Agency: TheAppLabb


RBC Royal Bank

The goal of the project was to create a pleasurable experience on Apple Watch for banking tasks like depositing a check, sending cash to a friend or buying digital gift cards on the go. As part of TheAppLabb team, I helped with creating visual design and interaction.

UI/UX Design

Agency: TheAppLabb



Urbery is a same day grocery delivery mobile and web platform that uses a fleet of personal grocery shoppers who buy and deliver your groceries to your doorstep, within 2 hours!

The brief was to create a slick UI that could make users buy grocery seamlessly, which I created using a minimal design and imagery isolated on white background. Download iOS App

UI/UX Design

Agency: Ogilvy Action



Heineken "Open Your City" is an application to search and book a taxi to nearby bars in Dubai. Each bar has it's own profile, where users can view bar details, look for hot deals and share their experience.

My goal for this project was to create a dark interface keeping green accent of the brand.

UI/UX Design

Agency: Ogilvy Action


Jack Daniel’s

Honey to the Bee, an iPad game campaign for creating awareness for their new product "Jack Daniel's Tennesse Honey". The game is to pick right ingredients and place them in the glass in right order to win a free cocktail.

My idea of using beehive as a shelf for ingredients was a perfect match with the overall game’s theme.

Game UI/UX Design

Agency: VOCA



A creative communication consultancy firm hired me to create their unique Corporate Identity which could represent design and shapes.

I successfully created their branding based on the brief. The project is featured on Branding Served.

Corporate Identity Branding Stationary Print Design Illustration Adobe Suite

Company: Event Architects


Event Architects

Event Architects is a brand fulfillment organization specializing in Events Management. I designed a colorful tetrahedral logo which worked great with the brand and brief.


Corporate Identity & Branding Responsive Web Design HTML5 CSS3/LESS Print Design Adobe Suite

Agency: Creative Chaos


Coke Studio

Coke Studio sessions are undoubtedly one of the most popular music programs. I was lucky enough to work on the UI design and front-end development of Coke Studio Season 4, with a vast and talented team of designers and engineers.

Web Design HTML CSS

Other than my passion for design and code, I am deeply in love with nature and photography.